B2B marketing content solutions
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Don’t Let Your AI Chatbot Become a “Yes-Man”
Could AI chatbots be making your content marketing boring? Over the past few months, an AI trait called sycophancy has become a topic of discussion. Sycophancy is the tendency of AI chatbots, such as ChatGPT, to focus on satisfying users rather than providing real answers grounded in evidence. Simply put, AI can become a “yes-man,”…
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Getting the most out of B2B content marketing interviews: 10 key tips
One of the greatest resources that most companies have is people. Employees of all levels can offer interesting insights for an audience that may include potential clients and encourage them to engage with your company. At their best, employee interviews can establish thought leadership, make the company relatable to clients, and encourage prospective customers to…
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Digital vs Print Reading: What the science says
A 2024 study found that people reading in print retain more information for longer than people who read online. The study reviewed recent research on the ways in which people read and absorb information. The neurology of reading is the same in both cases, but print reading is more focused. “Recent evidence indicates that digital…
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