B2B marketing content solutions
Reach new markets with cost-effective content strategy and execution
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Getting the most out of B2B content marketing interviews: 10 key tips
One of the greatest resources that most companies have is people. Employees of all levels can offer interesting insights for an audience that may include potential clients and encourage them to engage with your company. At their best, employee interviews can establish thought leadership, make the company relatable to clients, and encourage prospective customers to…
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Digital vs Print Reading: What the science says
A 2024 study found that people reading in print retain more information for longer than people who read online. The study reviewed recent research on the ways in which people read and absorb information. The neurology of reading is the same in both cases, but print reading is more focused. “Recent evidence indicates that digital…
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Generate new B2B content ideas by using old tricks
One of the best books ever written on business news feature writing, The Art and Craft of Feature Writing, by William Blundell, offers a lot of tips and ideas, many of which are perfect for the corporate blogger. This book was first suggested to me as an introductory text by an experienced journalist friend. He…
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