B2B marketing content solutions
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An AI backlash on LinkedIn?
The world’s most prominent B2B social media platform is officially getting tired of AI slop. LinkedIn is stepping up efforts to curb low-quality AI-generated content and preserve authentic professional conversations on its platform. At last. In a recent post, Laura Lorenzetti, VP and Executive Editor, LinkedIn Global Editorial, said LinkedIn is introducing new systems designed…
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Don’t Let Your AI Chatbot Become a “Yes-Man”
Could AI chatbots be making your content marketing boring? Over the past few months, an AI trait called sycophancy has become a topic of discussion. Sycophancy is the tendency of AI chatbots, such as ChatGPT, to focus on satisfying users rather than providing real answers grounded in evidence. Simply put, AI can become a “yes-man,”…
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Getting the most out of B2B content marketing interviews: 10 key tips
One of the greatest resources that most companies have is people. Employees of all levels can offer interesting insights for an audience that may include potential clients and encourage them to engage with your company. At their best, employee interviews can establish thought leadership, make the company relatable to clients, and encourage prospective customers to…
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