The world’s most prominent B2B social media platform is officially getting tired of AI slop. LinkedIn is stepping up efforts to curb low-quality AI-generated content and preserve authentic professional conversations on its platform. At last.
In a recent post, Laura Lorenzetti, VP and Executive Editor, LinkedIn Global Editorial, said LinkedIn is introducing new systems designed to detect and limit the spread of “AI slop”. While Lorenzetti acknowledged AI can help users refine their writing, she noted that posts and comments should still reflect genuine human perspectives.
For brand builders and B2B marketers genuinely interested in reaching out to customers, this is very good news. It also means having a human “in the loop” remains essential.
The platform’s new technology will identify repetitive or automated content, including mass-produced comments and responses that just restate existing posts. Flagged content is to have reduced visibility beyond a user’s immediate network.
Lorenzetti says that LinkedIn’s new system correctly identified generic content 94% of the time and that users reported seeing fewer of “these types of posts”. The company is also expanding verification tools to combat bots and fake AI-generated profiles.
How effective the system will be remains to be seen. It is, however, good news that LinkedIn is taking some form of action. It keeps the door open for companies that have something important to say about their products and services, without being drowned in slop.
The temptation of many B2B marketers is to think that more is better – more words, more posts, more everything. It is not. Just as most savvy social media users can now spot AI-generated content fairly easily, so can potential clients. To say that AI slop is just boring or uninteresting is one thing. I suspect it also damages reputations as well.