I am a content strategist and marketer, editor, and journalist with over 20 years of international experience. I help German SMEs and Mittelstand companies in North Rhine-Westphalia expand overseas through effective B2B content marketing, copywriting and SEO.
What I do
Based in Cologne, I work with small and medium-sized enterprises that want to reach international markets and grow their global presence. My services include professional copywriting for digital and print, and SEO that helps websites rank higher in organic search to attract overseas customers.
My background in journalism and editing ensures fresh content ideas and engaging text that resonate across borders.
My history
I grew up in Canada but moved abroad in the 1990s to teach English, learn Mandarin and later work in B2B copywriting for Global Sources, a Hong Kong-based trade marketing company that pre-dated Alibaba. This experience gave me a front-row seat to the rise of Shenzhen as an industrial powerhouse and introduced me to the world of B2B marketing.
Since then, I have worked internationally in publishing, media and content marketing—leading teams and managing communications of every type, from digital video to print brochures. I have collaborated with clients and colleagues from Scandinavia to Singapore, and learnt from both successes and setbacks.
Helping German firms expand
Today, I bring that experience to German companies in North Rhine-Westphalia that want to expand internationally. Whether you are a manufacturer in Cologne, a family business in Düsseldorf or a technology firm in Dortmund, I can help you build content that bridges the gap to new markets.