Author: rswift
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Digital vs Print Reading: What the science says
A 2024 study found that people reading in print retain more information for longer than people who read online. The study reviewed recent research on the ways in which people read and absorb information. The neurology of reading is the same in both cases, but print reading is more focused. “Recent evidence indicates that digital…
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Generate new B2B content ideas by using old tricks
One of the best books ever written on business news feature writing, The Art and Craft of Feature Writing, by William Blundell, offers a lot of tips and ideas, many of which are perfect for the corporate blogger. This book was first suggested to me as an introductory text by an experienced journalist friend. He…
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Getting the most out of AI in B2B marketing
Can AI solve B2B marketing problems? Of course. The real question is how to get the most out of AI tools. When used properly, AI tools offer enormous advantages. The trick is inserting these tools into key parts of an overall content workflow that is guided by people who know their subject matter well. The…
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Why simplicity wins: The case for clear writing in B2B copy
The scientific case for clear, simple writing for B2B marketing