Category: Content Strategy
-
From German to Global: Key Lessons for an International Content Strategy
For any German marketing director trying to enter new markets or boost marketing presence overseas, the pressure to spend a lot is immense. However, a 2021 research report suggests that international success isn’t about the size of your ad spend, but the strength of your organisational context. Even six years later, these findings show that…
-
AI-generated apps fail to impress the public
A new report by Similarweb, one of the world’s leading sources for internet search data, finds that the number of new apps launched is skyrocketing thanks to AI tools, but usage is falling. The authors that monthly new app launches across iOS and Android reached nearly 120,000 in early 2026, a rise of 50% year…
-
Don’t Let Your AI Chatbot Become a “Yes-Man”
Could AI chatbots be making your content marketing boring? Over the past few months, an AI trait called sycophancy has become a topic of discussion. Sycophancy is the tendency of AI chatbots, such as ChatGPT, to focus on satisfying users rather than providing real answers grounded in evidence. Simply put, AI can become a “yes-man,”…
-
Digital vs Print Reading: What the science says
A 2024 study found that people reading in print retain more information for longer than people who read online. The study reviewed recent research on the ways in which people read and absorb information. The neurology of reading is the same in both cases, but print reading is more focused. “Recent evidence indicates that digital…
-
Generate new B2B content ideas by using old tricks
One of the best books ever written on business news feature writing, The Art and Craft of Feature Writing, by William Blundell, offers a lot of tips and ideas, many of which are perfect for the corporate blogger. This book was first suggested to me as an introductory text by an experienced journalist friend. He…
-
Getting the most out of AI in B2B marketing
Can AI solve B2B marketing problems? Of course. The real question is how to get the most out of AI tools. When used properly, AI tools offer enormous advantages. The trick is inserting these tools into key parts of an overall content workflow that is guided by people who know their subject matter well. The…