Category: Copywriting
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Generate new B2B content ideas by using old tricks
One of the best books ever written on business news feature writing, The Art and Craft of Feature Writing, by William Blundell, offers a lot of tips and ideas, many of which are perfect for the corporate blogger. This book was first suggested to me as an introductory text by an experienced journalist friend. He…
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Why simplicity wins: The case for clear writing in B2B copy
The scientific case for clear, simple writing for B2B marketing