Tag: AI
-
An AI backlash on LinkedIn?
The world’s most prominent B2B social media platform is officially getting tired of AI slop. LinkedIn is stepping up efforts to curb low-quality AI-generated content and preserve authentic professional conversations on its platform. At last. In a recent post, Laura Lorenzetti, VP and Executive Editor, LinkedIn Global Editorial, said LinkedIn is introducing new systems designed…
-
Getting the most out of AI in B2B marketing
Can AI solve B2B marketing problems? Of course. The real question is how to get the most out of AI tools. When used properly, AI tools offer enormous advantages. The trick is inserting these tools into key parts of an overall content workflow that is guided by people who know their subject matter well. The…